Making Your Online Advert Stand Out

Almost every home buyer who has an Internet connection starts out searching for homes online. Statistics tell us that more than eight out of every 10 home buyers are looking on the Internet: checking out competing inventory and putting together lists of homes they want to see. Because you don't know exactly which Web site a home buyer might check, the best solution would be to list with Property For Sale, so that you are guaranteed your home will reach a larger audience. The more people that see your listing, the more chance you have of getting the best offer on your home.

Basic Listing Information

Include all key elements in your listing description. If you miss an important detail, a prospective home buyer might pass over your home listing:

• Property address.
• Sales price.
• Number of bedrooms and baths.
• Style of home & number of stories
• Acreage, lot size or floor space in squared meters.
• Other rooms: family, library, etc.
• Type of flooring.
• Type of garage, single or double.
• Features such as fireplace or pool.
• Appliances, such as Air-conditioning.
• Upgrades.
• Contact information, including phone number.

Describe Your Home, Benefits and Features

You don't want to spend too much time going into detail about your home, most people don't want to be in front of a computer for longer then they have to. When you describe your home, try and keep it as short, yet as informative as possible. But don't forget to highlight those key features that can help you sell your home. Features are a description of the home. Benefits are how the buyer will use that feature. A benefit makes the feature personal, and it's what sells homes. Don't just inform, instead, illustrate.
For example:

• Feature: Fenced yard.
• Benefit: Privacy, place for kids to play, room for a pool, space to grow fresh vegetables or plant flower gardens.

• Feature: Gourmet kitchen.
• Benefit: Professional tools for serious cooks,  makes the kitchen a comfortable and inviting workspace.

Include Photographs

Pictures say a thousand words. So make sure you have the right shot to best show what it is that makes your home appealing to the prospective buyers.

• If possible try and use a wide-angled digital camera, so that you get more into each shot.
• Shoot more photos than you need. Try different view points, ground level or bird's eye views, and take them from a variety of angles to find the best pictures.
• Try for a bare minimum: front of the house, back of house/yard/pool, kitchen, bathroom, dining room and living room.