Lamberts Bay, known by many as the Diamond of the West Coast, is a popular seaside village located about 250 km north of Cape Town. The picturesque seaside village owes its existence to its humble beginnings as a fishing town, though nowadays fishing has seen a slight decline in Lamberts Bay. There are however several seafood restaurants along the beach that specialise in crayfish. The Crayfish and Cultural Festival is held every year in March.

Lamberts Bay has become well known for its long stretches of clean sandy beaches and abundant marine life which gathers in the cool waters. Dolphins, whales and seals can be seen along the coast. Lamberts Bay is also a great place to witness the colourful profusion of wild field flowers that blanket the region during spring. Bird Island is another major attraction in Lamberts Bay. The island protects a large colony of gannets as well as several other aquatic birds and mammals. Bird Watchers will also enjoy Jakkal's River Lake, which has large flocks of various wetland birds, including pelicans, pink flamingos, and waders.

The small towns has an approximate population of around 1000, mostly supported by the potato and fish factories. The small West Coast dorpie has a few convenience stores, a pharmacy, petrol station, hardware store and most other basic amenities. Buying property in Lamberts Bay is a wise choice for those wishing to retire in a quiet seaside environment, or for those considering investing in holiday accommodation property. Property for sale in lamberts Bay includes smaller 2 bedroom homes in the R200 000 to R350 000 price range, with vacant land in the region going from R300 000 and upwards, and bigger family sized homes ranging from about R600 000 into the millions. Neighbouring towns include Elands Bay, Doring Bay, Graafwater and Leipoldtville.